This thorough and practical floral design reference manual is a massive 372 water-resistant pages of definitions of terms and techniques used in the floral industry. Topics covered include "Elements and Principles of Design," "Design Styles," "Sympathy and Religious," and "Special Events." Also includes "Retail Floristry" glossaries of floral organizations, shop operations and specialized information regarding the regular functions of a commercial florist. Diagrams are presented throughout the book and tabbed sections are useful for quick reference. This resource also contains a color-coded directory of terms for every section. Hardcover, spiral bound. 372 pages. Color photos on divider pages only.