الأحد، 31 يناير 2010

Florist's Review

Florists' Review is the oldest and largest trade publication in the floral industry and the industry’s only independent monthly magazine for the retail/wholesale market. It is widely read in the United States and in more than 80 countries abroad by retail florists, wholesale suppliers, growers, manufacturers and students.

                                 

السبت، 30 يناير 2010

Blooms World subscription - International

Bloom's World is published twice a year in Germany. The first issue contains trends, ideas and inspiration for the spring and summer seasons, and the second issue covers autumn and winter as well as the Christmas season.
                                                   
Each softcover issue is 176 pages and large format (9.25" x 13"). The main language in Bloom's World is English, with the most important information and tips printed additionally in French and Russian.

الجمعة، 29 يناير 2010

Basic Floral Design by Ardith Beveridge set of 4 DVDs

Basic Floral Design by Ardith Beveridge set of 4 DVDs

Ardith Beveridge. Floral designer and teacher Ardith Beveridge has taken her expertise and recorded it for your use. Each of these four DVDs gives a list of supplies to complete the projects demonstrated. This DVD includes an introduction to tools and taping of wire and covers several topics related to ribbons and bow making. Run time 82 

الخميس، 28 يناير 2010

At Home With Flowers

At Home With Flowers
                                
Jane Packer. British floral designer, Jane Packer chooses the flowers she loves best and shows how to use them to bring color, variety and style to every corner of the home. Beginning with a refresher course in the basics of choosing and caring for flowers, Ms. Packer explores the numerous opportunities to showcase florals in everyday settings. From dramatic mantelpiece offerings to massed vases to dainty posies, this delightful book includes simple and achievable arrangements you'll yearn to recreate. Softcover. 144 pages. More than 120 photos.

الاثنين، 25 يناير 2010

The Art of Giving Flowers

The Art of Giving Flowers
                                                 
Callie Craumer. This guide includes all the basic tools customers need to understand how to use flowers to express their feelings. Arrangement styles, colors, flower meanings, special occasions, containers, and flower care are all covered. The Art of Giving Flowers is the first book that helps florist customers learn what and how to order. This information will give flower buyers confidence when they're ordering and may make them more likely to order more often. Hardcover. 56 pages.

الأحد، 24 يناير 2010

Arreglos Florales

Arreglos Florales

Florists Review. Our popular Flower Arranging book in espanol. Softcover. 208 pages. More than 400 color design and how-to photos.

السبت، 23 يناير 2010

Leanne Kesler's Arranging Flowers in a Vase DVD

Leanne Kesler's Arranging Flowers in a Vase DVD

Leanne Kesler. Part of the Flower Lover Series produced by the Kesler Floral Design Institute, this DVD teaches how to select, care for and prepare your flowers for vase design. You will see the step-by-step process for the French Weave Technique, the German Armiture Technique and the Taped Grid Technique. Run time 51 min.

الأربعاء، 20 يناير 2010

American Floral Trends 2012-2013

American Floral Trends 2012-2013

The American Floral Trends Forecast, produced by Florists' Review in partnership with the California Cut Flower Comm., Design Master Color Tool, Offray and Oasis Floral Prod., is now available. This 16-page portfolio is a valuable resource for retailers, wholesalers, manufacturers and other suppliers; shop staff, from designers to salespeople; floral convention and wholesale show speakers and attendees; and educators and students. 16 pages. $.075 each; $0.50 each/20 or more copies.

الاثنين، 18 يناير 2010

AIFD Guide to Floral Design

AIFD Guide to Floral Design

This thorough and practical floral design reference manual is a massive 372 water-resistant pages of definitions of terms and techniques used in the floral industry. Topics covered include "Elements and Principles of Design," "Design Styles," "Sympathy and Religious," and "Special Events." Also includes "Retail Floristry" glossaries of floral organizations, shop operations and specialized information regarding the regular functions of a commercial florist. Diagrams are presented throughout the book and tabbed sections are useful for quick reference. This resource also contains a color-coded directory of terms for every section. Hardcover, spiral bound. 372 pages. Color photos on divider pages only.

الأحد، 17 يناير 2010

101 Silk & Dried Designs


101 Silk & Dried Designs
                                 
Florists' Review has collaborated with Knud Nielsen Company, supplier of fine dried materials, and Sullivans, supplier of realistic permanents, to create a useful how-to book for our collection. Like our other popular how-to books, 101 Silk and Dried Designs provides a range of traditional and contemporary arrangements in an easy-to-follow, three-step format. American designers Marc Bass, AIFD; Paula DeClerk; and Perry Walston, AIFD contributed with wonderful arrangements created specifically for today's dried and permanent flower materials. Softcover. 208 pages. More than 101 full-color photos.

السبت، 16 يناير 2010

101 How-to Favorites vol 2

101  How-to Favorites vol 2
               
Florists Review. Our readers loved 101 How-to Favorites, our best-selling book to date. That's why we've decided to publish a second volume that has all the same great features including easy-to-understand three-step instructions for each design. Chapters on vase arrangements, leaf tricks, topiaries, wedding designs and more make this volume an indispensable addition to every florist's workroom. Complete your library today! 101 how-to projects. More than 400 color design and how-to photos. Softcover. 208 pages. Now available! 

الخميس، 14 يناير 2010

101 Great Displays

101  Great Displays
           
Florists' Review. Nothing can replace the impact of a head-turning display to attract and excite customers. That's why Florists' Review has collected 101 of our favorite window and showroom ideas in this easy-to-reference, sales-boosting book. From Valentine's Day to Christmas and all the seasons and holidays in between,

 101 Great Displays has affordable and easy-to-make projects that will have your customers inspired to both send flowers and decorate for the season. Sound helpful? Well, we've taken it one step further by including coordinated arrangements that will carry your displays through to in-store specials that reflect the spirit of the displays. This handy compendium is a merchandizing planner that will help create effective displays all year long. Softcover. 208 pages. How-to's included for many projects.

الأحد، 10 يناير 2010

The 50 Mile Bouquet

The 50 Mile Bouquet
                                   
The 50 Mile Bouquet: Seasonal, Local and Sustainable Flowers is the first book to spotlight the "slow flower" movement movement; the dramatic transformation in how cut flowers are grown, designed and used. With documentary-feature reporting and breathtaking color photography, this visually elegant book takes us into the fields and studios to meet the dedicated farmers and designers at the forefront of this cultural shift.

The 50 Mile Bouquet is a storytelling project created by Debra Prinzing, a contributing garden editor to Better Homes & Gardens, and Seattle photojournalist David Perry. The creative team spent three years traveling the country to photograph, film and interview flower farmers and the talented floral, wedding and event designers who use the luscious ingredients they grow. The book closely mirrors the locavore and Slow Food revolution in the culinary world.

The 50 Mile Bouquet features profiles and practices of domestic flower farmers who are thriving in spite of foreign competition, which accounts for nearly 80 percent of cut flowers sold in the U.S. Their interviews with studio floral designers and retail flowers shop owners focus on their creative and sustainable practices, including how eco-couture designers source local and sustainably-grown ingredients and educate their customers about what it means to enjoy flowers "in the season." Hardcover. 144 pages. Over 160 photos.

الثلاثاء، 5 يناير 2010

جمعية الإغاثة الزراعية في جولة تفقدية لمزارعي الزهور بغزة

جمعية الإغاثة  الزراعية في جولة تفقدية لمزارعي الزهور في غزة
توجه وفد من جمعية التنمية الزراعية ( الإغاثة الزراعية ) لزيارة مزارعي الزهور في تل الديوان  بمنطقة رفح ,  و ضم الوفد كل من رئيس مجلس الإدارة في الإغاثة النائب راوية الشوا و عضو مجلس الإدارة الدكتور عبد الرازق سلامة ونائب المدير العام للإغاثة الزراعية السيد عبد الكريم عاشور, و مدير مشروع الزراعات التصديرية في الإغاثة السيد يوسف شعث و طاقم المشروع . و ضم الوفد أيضا السيد عمر شعبان ممثلا  عن السفارة الهولندية و السيد غسان قاسم رئيس جمعية بيت حانون الزراعية.

الاثنين، 4 يناير 2010

زراعة زهور الزينة والأبصال

زراعة زهور الزينة والأبصال 
تنقسم النباتات ذات الزهور التي تستغل لغرض الزينة الى قسمين رئسيين وذلك تبعاً لأعضاء تكاثرها إلى :
أولاً :نباتات زهور الزينة .
ثانياً :الابصال المزهرة .
وتشمل مجموعة النباتات التي تتكاثر وتنجح زراعتها عن طريق البذور وتعد البذور طريقة التكاثر الرئيسية في معظم نباتات هذا القسم ولا يمنع ذلك تكاثر بعضها بطريقة خضرية.

الزهور تُزرع للتصدير وتُقدّم للأغنام في غزّة

الزهور تُزرع للتصدير وتُقدّم للأغنام في غزّة 
ملايين الزهرات تتحول في لحظة إلى "أعلاف للمواشي" وتصبح الوجبة الرئيسية للبهائم، ذلك كله يحدث في قطاع غزة، ليس ترفاً بل هي صورة من الصور التي رسمها الحصار الإسرائيلي على قطاع غزة. يقول محمود خليّل رئيس جمعية منتجي الزهور في غزة، إن الموسم بالنسبة لمزارعي القطاع يمتد ستة أشهر من كل عام، موضحا أن زراعة الدونم الواحد تكلف عشرة آلاف دولار ، ويضيف خليل، أن زراعة 400 دونم تعتبر تراجعا في زراعة الورود في غزة".